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Case Study

Trimble Dirtkhana – The Prelude
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Trimble, an innovator in the construction industry, wanted to feature their products in a way that was equally groundbreaking (pun intended).


Trimble’s Machine Control Technology was used to create a professional freestyle motocross track in record time… from scratch! The project brought together social media giants to both construct and ride the course.

The result? An epic show, all captured by our team and served up by multiple distribution channels. A win-win all around.   


This project (a “test run” for another event) was on an incredibly tight timeframe. The One Floor Up team worked with Trimble to plan and execute within 5 days.

Our 20-person production crew used 5 cameras on the ground, and one in the air, to get the most dynamic action shots – those FMX riders can really fly! Similarly, the concept was a giant leap forward for Trimble’s communications plan. They’re happy to have found an entertaining niche within sponsored content, rather than simply relying on conventional advertising efforts.   


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