Challenge:

RS2 Technologies, a global company that has specialized in payments processing over the past 30 years (primarily in Europe), was in the market for a video to launch their U.S. operations. The message needed to be one of simplicity, since RS2’s software streamlines that which can otherwise be very complex.

Solution:

For this one we favored a fun and light-hearted approach. We used the concept of a child selling hot chocolate to show how simple payments processing should be – even a seven-year-old can master it! The young entrepreneur portrayed in the video grows her business through RS2’s “one-stop” payment solutions, inspiring in the audience a sense of ease and forward momentum regarding their own business development (at least as far as global payments are concerned).

Details:

RS2 is the brainchild of two senior banking executives who saw the need for a new type of payment solutions software. This uncomplicated video approach – with a focus on bold, smooth camera-moves, bright colors, and childlike enthusiasm – seeks to align RS2’s modern-day business message with these humble beginnings. It’s an unlikely, and particularly refreshing, take on the finance/tech communication. As this global tech leader engages in a company rebrand, and prepares to collaborate with us on additional video projects, they plan to maintain a voice of playful confidence that this initial launch video accomplished. Play