Challenge:

Create a series of videos that “interact” with live dancers as they moved to the music for an amazing, immersive result.

Solution:

The main event of TAB is a fashion show on steroids. There are dancers, a storyline and music to bring the whole thing together into a captivating end product more reminiscent of a digital Cirque du Soleil. Five large LED screens made up most of the backdrop of the stage this year. And that’s where One Floor Up comes in.

Details:

Our team of 5 motion designers collaborated with director, Shawn Rozsa and choreographer, Jessica Galbo to produce a live backdrop for the show.  Our goal was to create a video that appeared to interact with all of the live dancers as they moved to the music for an amazing, immersive result.

One of the major challenges of the project was syncing the graphics to the models.  By tracking footage of the model’s dance routines, we began the process of designing backgrounds that matched and enhanced their motions. SIDENOTE: Aerial dancers were added to the mix this year adding another level of challenge and amazingness.

We already knew from working the previous year’s show, that the graphics had to be a little forgiving with timing, due to the performers limited rehearsal time with the finished visuals. But together, we created a visually stunning and seemingly interactive experience.

Play