fbpx Trimble Dirtkhana - The Prelude - One Floor Up

Case Study

Trimble Dirtkhana – The Prelude
Trimble Dirtkhana Thumbnail

Challenge:

Trimble, an innovator in the construction industry, wanted to feature their products in a way that was equally groundbreaking (pun intended).

Solution:

Trimble’s Machine Control Technology was used to create a professional freestyle motocross track in record time… from scratch! The project brought together social media giants to both construct and ride the course. The result? An epic show, all captured by our team and served up by multiple distribution channels. A win-win all around.

Details:

This project (a “test run” for another event) was on an incredibly tight timeframe. The One Floor Up team worked with Trimble to plan and execute within 5 days. Our 20-person production crew used 5 cameras on the ground, and one in the air, to get the most dynamic action shots – those FMX riders can really fly! Similarly, the concept was a giant leap forward for Trimble’s communications plan. They’re happy to have found an entertaining niche within sponsored content, rather than simply relying on conventional advertising efforts. Play

Follow Us

    Powered by

  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 6/8/20 at 6:38PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 5/28/20 at 10:21PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 3/3/20 at 6:55PM
  • Embed Social Media Feeds on your website with Juicer!
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 2/10/20 at 6:28PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 11/19/19 at 9:02PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 11/19/19 at 6:02PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 11/18/19 at 9:10PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 11/15/19 at 11:46PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 11/12/19 at 6:05PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 11/5/19 at 6:08PM
  • Embed Social Media Feeds on your website with Juicer!
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 10/30/19 at 11:35PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 10/25/19 at 5:44PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 10/21/19 at 8:14PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 9/13/19 at 6:43PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 7/25/19 at 7:20PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 7/18/19 at 6:00PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 7/4/19 at 7:01PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 6/26/19 at 6:39PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 6/17/19 at 9:18PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 5/16/19 at 9:44PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 5/13/19 at 10:40PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 5/10/19 at 8:53PM
  • Embed Social Media Feeds on your website with Juicer!
  • Photo from @OneFloorUp on Facebook on One Floor Up at 5/9/19 at 8:04PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 5/9/19 at 5:04PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 5/6/19 at 9:02PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 5/3/19 at 5:59PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 5/2/19 at 10:05PM
  • Embed Social Media Feeds on your website with Juicer!
  • Photo from @OneFloorUp on Facebook on One Floor Up at 5/1/19 at 4:24PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 4/29/19 at 9:55PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 4/25/19 at 6:26PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 4/24/19 at 7:07PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 4/24/19 at 5:08PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 4/22/19 at 8:12PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 4/19/19 at 5:11PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 4/18/19 at 9:44PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 4/17/19 at 4:30PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 4/16/19 at 10:54PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 4/12/19 at 8:45PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 4/11/19 at 9:58PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 4/11/19 at 3:51PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 4/10/19 at 10:49PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 4/9/19 at 5:02PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 4/8/19 at 10:15PM
  • Embed Social Media Feeds on your website with Juicer!
  • Photo from @OneFloorUp on Facebook on One Floor Up at 4/8/19 at 8:10PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 4/8/19 at 5:10PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 4/5/19 at 4:19PM
  • Embed Social Media Feeds on your website with Juicer!
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 4/4/19 at 8:12PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 3/29/19 at 9:11PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 3/27/19 at 9:55PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 3/25/19 at 8:07PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 3/22/19 at 6:59PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 3/21/19 at 9:26PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 3/20/19 at 8:04PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 3/20/19 at 3:42PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 3/18/19 at 10:55PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 3/15/19 at 5:21PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 3/14/19 at 5:09PM
  • As you might know, we are giving away a FREE video to a lucky Non-Profit in Colorado. We had so many great submissions and we are having a hard time narrowing it down to one winner! We need your help. Please tell us stories about these non-profits below and tell us why we should vote for them!

    Community Grief Center
    The Action Center
    Imagination Library of Denver
    We Don't Waste
    SafeHouse Denver, Inc.
    Children’s Hospital Colorado
    Hearts 'N' Hands Work Enrichment
    DOVE: Deaf Overcoming Violence through Empowerment
    Hunger Free Colorado

  • Photo from @OneFloorUp on Facebook on One Floor Up at 3/12/19 at 8:05PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 3/11/19 at 8:03PM
  • Embed Social Media Feeds on your website with Juicer!
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 3/7/19 at 9:55PM
  • Embed Social Media Feeds on your website with Juicer!
  • Photo from @OneFloorUp on Facebook on One Floor Up at 3/6/19 at 9:11PM
  • Thank you to all the amazing Non-Profit Organizations that submitted their stories to us for a free video! We are preparing to share the stories with our team and take a vote. Watch for an announcement of the winner next week! #nonprofitdenver #videoproduction #givingback

  • Photo from @OneFloorUp on Facebook on One Floor Up at 3/4/19 at 6:06PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 2/28/19 at 7:08PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/27/19 at 11:46PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/26/19 at 8:58PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/25/19 at 9:07PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/22/19 at 5:36PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 2/22/19 at 5:34PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/20/19 at 9:04PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/19/19 at 6:02PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/18/19 at 5:41PM
  • Embed Social Media Feeds on your website with Juicer!
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 2/15/19 at 9:54PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/15/19 at 9:01PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/14/19 at 6:00PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 2/14/19 at 5:51PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/13/19 at 11:52PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/12/19 at 9:06PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/11/19 at 6:06PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 2/7/19 at 10:19PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/6/19 at 11:55PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 2/4/19 at 6:06PM
  • Embed Social Media Feeds on your website with Juicer!
  • Photo from @OneFloorUp on Facebook on One Floor Up at 1/17/19 at 4:42PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 12/11/18 at 4:04PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 12/10/18 at 6:03PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 11/29/18 at 9:37PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 11/19/18 at 9:39PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 11/19/18 at 8:40PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 11/14/18 at 4:18PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 10/29/18 at 4:06PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 10/26/18 at 7:22PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 10/24/18 at 10:52PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 10/23/18 at 5:23PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 10/19/18 at 10:37PM
  • Photo from @onefloorupdenver on Instagram on onefloorupdenver at 10/18/18 at 7:55PM
  • Photo from @OneFloorUp on Facebook on One Floor Up at 10/17/18 at 8:02PM