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Video Is Too Expensive and Other Myths Explained

One of the best ways to attract more attention and customers to your business is through video. People are more inclined to remember a company when they have a quirky and fun visual to explain what they do or the product they offer. In order to look professional, videos require a professional team from pre-production all the way to the final cut. Since many people believe that hiring someone else to film a commercial is expensive, they’ll try to take on the job themselves. This is just one of the many myths that keeps people from hiring a professional video team. 


TAB gif 2 thumbnailMyth #1: It Costs Too Much!

So, exactly how much is a video? This will depend on what you’re looking for. Do you want your video to be live-action or animated? How long is your video going to be? Do you want your video to be filmed in on place or do you have multiple locations in mind? All of these factors will determine the price of your video. 

On average range for a 60-90 second video at One Floor Up is anywhere from $6,000 to $200,000.  This range will be based on what type of video we are creating, how many days we are shooting, professional talent, location fees and edit. When you hire a professional video production company, you’re also getting the best equipment and crew with years of expertise. When someone comes to One Floor Up with a budget, we can create a concept that will fit within the budget. 


Myth #2: We Can Make it Look Good by Ourselves!TAB gif

Even if you have some employees with local community theater on their resume and you write up a convincing script beforehand, your commercial will still need to be properly edited before it’s ready to be aired. Many people don’t realize the amount of work it takes to make videos look professional. You may think you have a nice camera, but it takes more than that.  The chances that you can manage two cameras during your shoot and know how to use them by yourself are low. You’ll also need to make sure that your audio is clear and that the levels are balanced. Editing software requires a bit of a learning curve, which is why it’s better to let a specialist handle it.

No commercial is filmed in just one take and then immediately ready for exporting. It may require multiple revisions while filming as well as in post-production. Viewers will definitely remember your commercial if it’s not up to snuff, but not in the way you want them to.


Myth #3: Why Invest in a Video when it’s just going on our website? Box Ripple gif

Maybe your video is going to be put on social media or your company’s website instead of paid placement. In this case, you may think doing it yourself is feasible, but you really need to make sure that your brand looks professional on every channel. While coming up with concepts for your video One Floor Up will talk to you about placement and create social media cutdowns for you to use throughout your year.   

One Floor Up will help you get the most out of the videos we create for you. We want our work shown in as many places as possible, so let us help you with a placement strategy and video cutdown plan

At One Floor Up, we offer a wide variety of video editing services, and our friendly team will work with you every step of the way. Contact us today for a consultation!

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