Hey there, it’s Robyn Andersonfrom One Floor Up, and let me tell you, if you’re not using video to recruit and retain students in higher education, you’re missing out!
First of all, let’s face it, students today are all about video. They’re watching it on their phones, tablets, laptops, you name it. So, if you want to grab their attention and get them interested in your institution, you better be putting out some killer videos.
But it’s not just about getting their attention, it’s about showing them what you’ve got. Video can be a powerful tool to showcase your campus, your facilities, your faculty, and your student life. By giving prospective students an inside look at what it’s like to study and live at your institution, you can help them visualize themselves there and get excited about the possibilities.
And let’s not forget about retention.
Once You’ve got students enrolled, video can be a great way to keep them engaged and connected. You can use video to provide them with valuable information, like course overviews, study tips, and career advice. You can also use video to promote events and activities on campus, so they always know what’s going on.
So, if you’re not already using video in your higher education marketing strategy, it’s time to start. And if you need help creating videos that will wow your audience, One Floor Up has got your back. We’re experts in video production and marketing, and we know how to create content that will connect with students and get them excited about your institution. So, what are you waiting for? Let’s get filming!