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Polar Bear Plunge, Anyone?

Happy January 1st! It’s that time of year when we declare a fresh start. To mark the occasion, we light up the sky with fireworks, drop a glittery ball on Times Square, feast on special foods, and plunge into icy cold waters.

Polar Bear Plunge – Coney Island, New York
Fireworks – Sydney, Australia

I know it’s cliche, but I’m using the new year to re-focus on exercise and nutrition after having a baby in early 2023. Not exactly a bucket-list item, but – in addition to juggling daily life with two kids – it will feel like a big victory!


In the spirit of taking on new challenges, I want to share this video that One Floor Up produced for Jeppesen / Boeing. It will give you that excited, butterflies-in-your-stomach, kind of feeling-

Branded Content for Jeppesen / Boeing – Produced by One Floor Up


This documentary style narrative that features product placement (branded content) is a fresh way to build awareness. It differs from other marketing strategies in that it associates your brand with stories that represent shared values.

This human-interest story features the spirit of adventure and the thrill of pushing through limitations.

It is a subtle, yet powerful way to build a relationship with viewers.

If you’re thinking about making a fresh start with your marketing endeavors in 2024, let’s talk!

Just as we all have a myriad options when it comes to creating significance at the start of the new year, there are SO MANY ways to bring new energy to your brand voice.

We look forward to working with you in 2024. Happy New Year!!!

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