Consumers love video content

Video advertising is a great way to interact with your target market, generate leads, and boost brand recognition. In fact, nine out of ten people say they want to see more videos from brands.

Today’s consumers favor videos more than any other marketing content because they’re snack-sized, accessible, and entertaining. Without video content marketing, you’ll miss out on an opportunity to grow your reach and generate more sales.

Videos help increase sales

Capitalizing on video’s strengths can get potential customers interested in your brand and boost your bottom line.

Eighty-one percent of marketers report that video has a direct, positive impact on sales. Unlike static ads, compelling videos drive leads into the sales funnel without being annoying or repetitive.

Videos humanize your brand

Videos put a face behind your brand and help you be more relatable. They have the power to evoke strong emotions and make meaningful human connections. The more you humanize your brand, the more your target viewers will trust you and choose to do business with you.

Videos are excellent communication tools

Not only do videos grab attention, but they also help improve retention rates. After all, our brains are programmed to retain visual content better than text.

You can use videos to teach complex concepts, share stories, demonstrate how your products and services work, and influence buying decisions.