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OTT Video

One Floor Up produces powerful OTT video ads that boost engagement and inspire conversions.

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What is OTT and how does it work?

One Floor Up provides OTT video production services for businesses in Denver.

OTT (Over-The-Top) is the means of providing video content over the internet. It bypasses traditional outlets such as cable, broadcast, or satellite TV, and relies on online streaming platforms to deliver content. With OTT streaming, viewers can watch what they want, when they want to.

Some of the biggest OTT streaming platforms today include:

  • Youtube Red
  • Peacock TV
  • Netflix
  • Hulu
  • HBO Now
  • Disney Plus
  • Apple TV+
  • Amazon Prime Video

OTT streaming services have become increasingly popular over the years, thanks to the scalability, convenience, and customization they provide. They are usually available in paid subscriptions. Many OTT platforms feature a vast library of content that can be accessed anytime as long as you’re connected to the internet.

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Key benefits of OTT advertising

Expands audience reach

As more consumers shift from cable TV to video streaming, OTT advertising allows brands to widen their reach and boost revenue potential significantly. OTT also frees companies from the limitations brought by TV ad pricing restrictions and unpredictable broadcasting schedules.

Enables advanced targeting

OTT allows you to micro-target consumers to boost engagement and brand awareness. Advertisers can target specific demographics, such as age, gender, location, income level, interests, time of device use, and others. Advertising in OTT platforms ensures your ads are seen by the right people at the right time.

Improves click-through rates

Almost all OTT ads contain a clickable link, enticing viewers to immediately click on the ad and take a specific action. Doing this is quicker, simpler, and more trackable than TV-based campaigns.

Offers powerful data analytics

OTT provides valuable campaign insights you won’t find in traditional TV advertising.

OTT campaigns let you know whether a specific viewer saw your ad, when they saw it, and whether they clicked the accompanying link. This gives advertisers the ability to track campaign success and improve content accordingly.

The more you know about a viewer’s behavior and online activity, the easier it will be to get the right ads in front of them.

Your trusted OTT video production partner

Since 2011, One Floor Up has been producing informative, engaging, and visually flawless video content.

Excellence from planning to completion

One Floor Up brings unrivaled expertise from start to finish. We oversee every aspect of your video projects, from concept development and style boards to final editing.

Compelling storytelling and cinematography

We use effective storytelling and production techniques to develop videos that resonate with your target audience and entice them to take action. All of our videos are available in 4K HD quality and can be viewed across all devices and platforms.

In-house multi-disciplinary team

Our team consists of some of the best directors, producers, scriptwriters, editors, hair and makeup artists, casting directors, and VFX artists in the industry. We eliminate the hassle of hiring multiple creatives from various agencies, helping you save time and costs.

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OTT ads let you connect with audiences who are actively interested in your products or services. Something that would not have been possible with broadcast and linear TV advertising. Partner with One Floor Up and let us help you create OTT ads that yield the best possible results.

Let’s turn that video concept into reality.

Get in touch with our team to discuss your video production ideas.

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