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OTT Video

Expand your reach and target viewers like never before with powerful OTT advertising.

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What is OTT?

One Floor Up helps businesses in Dallas produce video advertising campaigns for OTT platforms.

OTT (Over-The-Top) refers to the delivery of video content via the internet. Unlike traditional outlets such as cable, broadcast, or satellite TV, content can be accessed via online streaming or on demand platforms.

Some of the most popular OTT streaming platforms today include:

  • Amazon Prime Video
  • Apple TV+
  • Disney Plus
  • HBO Now
  • Hulu
  • Netflix
  • Peacock TV
  • Youtube Red

OTT offers consumers a wide variety of content that’s easier to access than ever before. OTT services are typically monetized through paid subscriptions. As long as the consumer has internet access, they can view films, tv shows, and other video content at their leisure.

Get a Quote for your next OTT Video

The power of OTT advertising

Expands audience reach

As more consumers lean into video streaming, OTT advertising offers brands the opportunity to reach new audiences at scale. OTT also frees advertisers from the constraints of broadcasting schedules and TV ad pricing restrictions. A larger reach helps raise brand awareness and revenue potential significantly.

Enables advanced targeting

OTT advertising supports a higher degree of targeting than traditional broadcast could ever achieve. Unlike TV advertising that often relies on assumptions about a general audience, OTT ads target people based on their unique viewing habits

OTT campaigns analyze viewers’ online activity to extract valuable data such as age, gender, race, household income, hobbies and interests, and more. Brands can leverage this information to create ads that are relevant to their target audience’s habits and interests.

Improves engagement and viewer experience

In OTT advertising, ad spots are only bid on and bought when a viewer matches your designated targeting parameters. Ads cannot be skipped over on most OTT platforms nor can they be eliminated by an ad blocker. You can be certain that your ads are seen only by relevant audiences.

Ad breaks can last anywhere between eight seconds to 2 minutes. While viewers can’t skip them, they know exactly how long it’s going to last since OTT ads often include a countdown clock somewhere in the video window. This makes the experience shorter and more convenient for the viewer.

Offers advanced attribution capabilities

OTT provides valuable campaign insights previously unavailable with traditional TV advertising.

Through pixel-based tracking, advertisers can determine whether a viewer saw their ad, on what device they watched it, whether they visited the brand’s website after and how long they stayed there. This gives businesses the ability to measure campaign success and craft targeted ads that will maximize ROI.

Your full-service video production team in Dallas

Create one-of-a-kind OTT ads with the help of a professional video marketing ensemble.

All-inclusive services

As a full-service production company, we take care of everything from initial concept through final execution and editing.

Powerful storytelling and cinematography

We blend effective storytelling with cutting-edge production techniques to produce unique videos that align with your brand identity. All of our videos are delivered in 4K HD quality that can be viewed across all devices and platforms.

Request a free quote

OTT advertising allows you to accurately target viewers and maximize returns in a way that broadcast and linear TV never could. Request a free quote now to discuss your video marketing needs.

Let’s turn that video concept into reality.

Get in touch with our team to discuss your video production ideas.

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