One Floor Up is a leader in animated explainer video production. We combine beautiful animation with a compelling story to drive inquiries, sales, and brand awareness.
In any given environment, you only have a few seconds to grab the attention of your audience. You need to get the right message in front of your customers in an engaging way in order to make an impact. Animated and explainer videos are the perfect way to communicate even the most complicated messages.
At One Floor Up, we leverage the latest and greatest of animation technology to produce character animation videos, kinetic text videos, 3D modeling and 3D animation, all supported by our in-house editing services. Even the most competitive industries can benefit from the value of animated explainer videos.
Video is a valuable tool for online advertising, converting customers at a significantly higher rate than other online advertising mediums. In fact, Internet Retailer produced a study stating that up to 85% of buyers are more inclined to purchase a product online after seeing an explainer video detailing the specifics first. Moreover, characteristics like animation can make your content that much more engaging, increasing the likelihood of click throughs and shares. You can get more done online when you use animated explainer videos for product marketing.
In the digital age, you have to find a way to cut through the noise of the internet. You need to identify what your customers want and need, then provide it for them. According to a HubSpot survey, more than 50% of consumers want to see video content from the brands they already support. As any business mind knows, it’s easier to keep an existing customer than it is to acquire a new one. Animated explainer videos give you the opportunity to do both.
Animation is a unique way to stand out and entertain your viewers with an engaging message. Your brand can get creative and push the boundaries of traditional media. With less than 8 seconds to grab a visitor online, going beyond the confines of what is expected isn’t just an added benefit, it’s a necessity.
Video facilitates an environment to communicate in a way that’s more clear and concise than what’s capable through image or text. With animated explainer videos you can bridge the gaps between all types of learners to convey what is important. They are a great tool for introducing new products or services without bogging your customers down with a bunch of supercilious content. In many cases, animation also provides a way to show the specifics of various processes and concepts that you may not have access to get live footage of.
Animated explainer videos often require extensive time and resources, which discourages many organizations from considering them in their marketing strategy. The ROI is what’s often overlooked in the initial assessment of options, though. Statistics show that having video as an integral part of your website and marketing strategy can increase conversion rates by 80%.
While the initial cost can be intimidating, the rewards are well worth it.
Audio and video messaging is not only a tactical way to make your business stand out, but it is also a creative way for you to communicate your brand message that your competitors aren’t taking advantage of.
One Floor Up has made a name creating animated explainer videos in Dallas for businesses of all shapes and sizes. We’re well-versed in the art and science of animation, providing premier motion graphics for our clients.
Visuals aren’t the only part of video marketing, though. You have to craft a narrative that will appeal to the wants and needs of your audience. One Floor Up has an extensive team of experts, including script writers and those who specialize in storyboarding to help bring your animated explainer videos from an abstract idea to a powerful sales tool.
In addition to our writers, One Floor Up has a number of other talented specialists on-site, including:
We strive to make the video production process simple and painless for our customers. Over the years, we’ve honed our craft and broken it down into three easy steps.
We work closely with our clients to understand the problems video can solve for the business and/or its customers. We’ll help you identify the audience and where to distribute it, after gaining insight into the purpose of your animated explainer video. Armed with that information, we can get started with pre-production, developing the storyboards and script to define the vision of your video.
Aligning your animated explainer video with your brand standards is essential. We can help you determine the perfect tone and style for the purpose of your video. These insights help determine the most appropriate visual and auditory effects.
Then we get to design the animations! This process takes about a week. Once all of the animation is completed, you’ll get to see the first draft of the project, provide your feedback, and we’ll finalize your animated explainer video.
We've worked with some brilliant folks over the years.
“One of the best video production companies I’ve worked with in over 25 years. They really care about our business and making us look good. They are fast, energetic, fun, reliable, trustworthy and really, really good at what they do. I truly feel as if they are an extension of our marketing team and have our best interests at heart every time we work with them. They’re not just a great video production company – they’re a great company period.”
Mike Barrowman, Director, Worldwide Marketing Communications, Webroot Inc
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