Introducing your product in a way that captures your audience’s attention and explains what your product does in simple terms can be challenging. With written content and traditional copywriting, this type of product introduction can be tedious to create, manage, and test.
Fortunately, it doesn’t always have to be this way!
With video content growing significantly in recent years, especially within marketing campaigns and advertisements globally, there’s never been a better time to take advantage of video content to introduce your product to your target audience.
Instead of only focusing on the written word and still images, video can take your product introduction and marketing efforts to the next level.
One Floor Up is a production and videography service that specializes in the creation of animated videos and explainer videos for product introduction and marketing. If your business needs to explain how your product works, or the benefits of your product, in great detail, we can help you put together a video that does just that.
Contact us today for more information and a chance to learn more about how we can help you with your product introduction.
Introduce Your Product With Powerful Video Messaging
Everyone learns and absorbs information in different ways. Some people learn best by reading text, others through images, and a larger group of people finds video to be the most effective medium of communication.
An award-winning video combines all of the elements of written copywriting and graphic design and turns it into a clear and concise product explanation.
When introducing your product, you always want to make sure you’re putting your best foot forward and making a good impression right from the beginning. If your potential customers notice that you aren’t being fully trustworthy, or that your product introduction and marketing message is too vague, they’ll only be turned off from buying your product or service.
Video animations and explainer videos help bridge the gap between problem and solution. While your customer may know they have a problem, they might need a little nudge in the right direction to point them toward your product.
Introducing your product with powerful video messaging is one of the best ways to boost your engagement and even potential sales. In the next section, we’re going to show you how explainer videos are one of the best ways to represent and introduce your product to someone who hasn’t heard of it ever before.