Video has become one of the leading forms of advertising in recent years, due to its visual and attention-grabbing nature. With videos, you can captivate your audience and explain complicated concepts in just a few seconds.
As they say, “a picture is worth a thousand words”, and thus, a video must be worth millions!
If you can begin using the power of animation and explainer videos throughout your marketing and advertising campaigns, you just might begin to see rapidly increasing conversion rates and higher engagement from your prospects.
One Floor Up develops animations and explainer videos that are specifically geared towards advertising. When you want to get your message out there in a clear and concise manner, reach out to One Floor Up to learn how they can help your business through advertising videos.
The Power of Video in Advertising
Video has a strong, captive effect on audiences all over the internet and on television. Large enterprises spend millions of dollars to plan, produce, and air their video advertisements to consumers far and wide.
It’s no secret that video advertising is proven to increase conversions due to its simple, explainable nature. What if you could take advantage of this, and start using these types of ads in your own marketing efforts?
No matter what your product or service might be, creating a sales video and testing its response among your prospects is a great way to test video as an advertising medium. Compared to still images, some audiences respond much better to video advertisements and stay with the ads longer than typically expected.
If you’d like to begin using animation and explainer videos for advertising your company, read on to learn more about how the video creation process works. We can help guide you through the video creation process from start to finish, and incorporate your ideas and branding in a way that creates a compelling message.
Advertising with Animation & Explainer Videos
Explainer videos are animations with a voiceover that explain the benefits of a product or service to an audience, urging them to buy the promoted product or service.
Our job is to develop captive and engaging advertising videos that hook your audience and keep them coming back in the future. We develop detailed animations and create industry-leading explainer videos that are bound to catch your audience’s attention from where they stand.
While browsing the web, you’ve likely come across an explainer video or two, especially with how popular they were among software-as-a-service (SaaS) companies in recent years. What might take significant effort to explain in written form can be condensed down into an easy-to-follow video for maximum impact and campaign results.
All in all, using videos to boost your advertising efforts is a great way to mix up your marketing campaigns and start testing a different type of creative on your audience.
If you’ve had a few advertising campaigns that weren’t performing, there’s a chance that your creatives didn’t fully resonate or connect with your audience, causing them to leave without buying. By testing a video against your current control advertisements, if you currently run ads at any level, you’ll be able to make a much better determination as to the effectiveness of these advertisement videos.
Who knows? Perhaps your next explainer video will blow your past campaign results out of the water!
Get Quality Ad Videos from One Floor Up
One Floor Up is a luxury production and videography service based in the Dallas and Denver metro areas. We specialize in creating animated videos and explainer videos that help bring your advertising to the next level.
If you’d like to take your advertising to the next level and start testing clear, concise, and engaging video ads that your audience will love, contact us today to learn more about how we can help you with your advertising efforts.
We have a passion for creating high-quality video content and want to share this content with our partners and clients in order to achieve the best results and outcomes for everyone involved.