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Studio Pulse

The Value of Video

How many times has this happened to you? You wonder – what is the weather going to be like tomorrow? Or, did so-and-so reply to my text? 

So, you grab your mobile device and the next thing you know… you’re fully immersed in a video about training shoes (you are, after all, in the market for some new kicks). But wait, how did I end up here?!

Ah, those pictures. Those moving pictures are so good at getting our attention. Until I joined One Floor Up last September, I had overlooked the ever-present nature of video in our lives. Video is everywhere. So much so that we don’t even realize it.

With a background in nonprofit management and marketing, I was drawn to One Floor Up because of the people. I inherently felt that I could learn and grow here. What I didn’t expect to find is just how vast this industry is. Over six months into my new role, I still feel that there is still so much to learn! 

There is literally a web of creators, producers, and editors who come together to bring even thirty seconds of humor or intrigue to the screen. 

And it’s awe-inspiring to discover how our animators, directors, and production teams work their magic behind-the-scenes. I learned that one production this year required the actor to get splattered with a face full (and mouthful!) of dirt. The team used walnut dust to get the effect they wanted – it’s brilliant!   

Recently, we were collaborating with a new client and one of my colleagues asked, “What are the most common objections you encounter in your sales process?”. The client elaborated on this. Then, my colleague asked, “Why not include videos on these objections in your bid?”.  

This felt like a lightbulb moment, not just for me, but for the client as well. They got excited – you could hear it in their voice. “Of course, we can educate [the prospective client] even before we have a follow-up conversation”.  

That is the power of video – it answers questions we don’t even know we have. It does what even conversation can’t do, by allowing viewers to deduce information for themselves. It SHOWS them, in an immersive experience, the knowledge gaps that may be getting in the way of moving forward. 

These collaborative conversations always inspire me, they make me want to ‘speak the language’ of video even more. For example, Jon and Robyn are quick to identify different types of video needs–

  • Customer Testimonials 
  • Company Culture / Give Back Overview 
  • Behind-the-Scenes (of the design / creative / manufacturing process) 
  • Case studies (focused on quality over buying twice)    

They get it. They truly understand the value of video and know the importance of it for every team. And, as I gain more experience in this industry, I too start to see the opportunity for video everywhere. Which, personally and professionally, feels like a great place to be in. 

My question for you? How many times does video come up throughout your day? I encourage you to open your eyes to the power of video. I think you’ll be just as amazed as I am.

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